The Take™:
Wellbeing 2025

After decades leading research for Fortune 500 teams, we’ve noticed the stories behind the data are shifting. The trade-offs, the expectations, even the sense of what ‘enough’ means, and none of it’s the same.

So we ran this study ourselves: no sponsors, no agenda, just curiosity. It’s a nationally representative survey of 1,000 US adults, built with Google-level rigor, real-time validation, and Rep Data’s Research Defender system.The Take 2025 looks at how American life is redefining itself, and what it means for the companies, brands, and institutions shaping how people live and work.

images of the front of the exec summary report and the contents pages

After years of chasing peak performance, most Americans just want to feel steady again. They’re redefining success around control, calm, and connection instead of constant growth.

The Take: Wellbeing 2025 unpacks what’s changing across mental, physical, financial, and work health, and what it means for leaders shaping products, teams, and policies in a post-hustle world.

It’s a ten-minute read built for senior leaders who don’t have time for 100 slides but still want to understand where the zeitgesit is heading.

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Get The Executive Summary

Working with us

Insights so good your stakeholders keep coming back for more and get you that seat at the table.

Think of us as your fractional research partner.

We’ll do the heavy lifting where you need us, and step out of the spotlight because you need your time to shine.

We want your team to win.

Need us to knock out an end-to-end research project, and provide a beautiful, on-brand insights deck? Got it.

Have a bunch of data that needs to be sorted with new actionable insights? Absolutely.

Want us to help you create a strategic roadmap for the next quarter so that we can blast through your research goals? Let’s do this.

Ready for that promo, but need some insider knowledge on exactly how to get there? We’ve got you.

Here’s the deal - we care about your success. We want you and your team to win big and look good while doing it.

Ready to see how we can help? Drop us a line at hello@twocentsinsights.com.

The Executive Summary

Some leaders want the quick pulse. Others want to dig deeper.

The full deep dive report breaks down how Americans are redefining mental, physical, financial, and professional wellbeing, and what those shifts mean for the products, workplaces, and policies shaping modern life.

It’s built for senior decision-makers who want trusted data and sharp storytelling to see where behavior is heading next.
‍

Get The Full Report

Working with us

Insights so good your stakeholders keep coming back for more and get you that seat at the table.

Think of us as your fractional research partner.

We’ll do the heavy lifting where you need us, and step out of the spotlight because you need your time to shine.

We want your team to win.

Need us to knock out an end-to-end research project, and provide a beautiful, on-brand insights deck? Got it.

Have a bunch of data that needs to be sorted with new actionable insights? Absolutely.

Want us to help you create a strategic roadmap for the next quarter so that we can blast through your research goals? Let’s do this.

Ready for that promo, but need some insider knowledge on exactly how to get there? We’ve got you.

Here’s the deal - we care about your success. We want you and your team to win big and look good while doing it.

Ready to see how we can help? Drop us a line at hello@twocentsinsights.com.

The Complete Wellbeing Insights Suite

We’re building in public.

The Take is just the start. We’re playing with ideas for faster research sprints and better storytelling.
If you’re curious where it goes, you can follow along here.
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