A team of senior research operators who've been in your seat.

Discover studioX Crafting purposeful, creative experiences to inspire and elevate brands globally

[Why we started this]

We've been heads of research teams at Google, Pinterest, Twitter, Vox Media, and Yahoo, partnering with executives who needed to move fast and get it right.

We've been heads of research teams at Google, Pinterest, Twitter, Vox Media, and Yahoo, partnering with executives who needed to move fast and get it right.

We've been heads of research teams at Google, Pinterest, Twitter, Vox Media, and Yahoo, partnering with executives who needed to move fast and get it right.

We know the pressure of high-stakes decisions with incomplete information. We built Two Cents to work the way we always did internally: senior operators who understand the business, move at your speed, and deliver insights that actually drive decisions.

Our principles

We put your goals first.

We put your goals first.

Your business priorities drive the research design, not our preferred methods.


Your business priorities drive the research design, not our preferred methods.

We move at your speed.

We move at your speed.

No waiting for the "final readout." You get real-time visibility into what we're learning.

No waiting for the "final readout." You get real-time visibility into what we're learning.

We're direct.


We're direct.

If the data says pivot, we tell you. If it validates your bet, we tell you that too. No hedging.

If the data says pivot, we tell you. If it validates your bet, we tell you that too. No hedging.

We deliver insights you can use.

We deliver insights you can use.

Strategic implications, clear narratives, and recommendations tied to actual decisions, not data dumps.

Meet the Team

CEO and Founder

Steph Kumar

With 15+ years leading research and strategy at Google, Pinterest, Twitter, and Yahoo, I've partnered with C-level teams to unlock growth across some of the world's most iconic brands. I founded Two Cents to do things differently: blending rigor with real business impact. We don't just deliver data, we shape strategy, elevate storytelling, and help our clients win.

Head of Research

Nichole Becker

I'm a seasoned mixed-methods research leader with extensive experience guiding executives across technology and professional services. I've led research teams at Vox Media and DEFY, shaping product, audience, and commercial strategy. I oversee the design and execution of studies that answer the questions keeping leaders up at night, translating findings into decisions teams can act on.

Chief of Staff

Nylea Rosenberg

I have over 10 years of experience in project operations and systems management, with a background in government contracting that required precision and compliance. I keep projects on track, on budget, and on scope so research stays focused on business goals.

[ get in touch ]

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