Research insights and straight talk for teams building things people actually want.

Take covers what actually drives customer decisions, how to think about research in fast-moving orgs, and the nuance behind the data everyone's citing.

December 4, 2025

The Take | Memo 04 | The 10% that will define the future of research (for researchers)

Why your best research isn't landing, and what to do about the 10% that actually matters

December 4, 2025

The Take | Memo 03 | Most Americans aren't chasing peak performance, they just want to sleep

When research speaks the language of the business, it stops being a deliverable and it starts driving real decisions and impact.

December 4, 2025

The Take | Memo 02 | The new goal for mental wellbeing isn't thriving, it's just holding it together

What 1,000 Americans told us about mental health, stress, and just trying to get by

December 4, 2025

The Take | Memo 01 | Stop Guessing and Calling it "Agile"

We’re all being told to move faster with half the resources. But, shipping half baked features isn't momentum, it's just expensive tech debt.

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