Here, you'll find projects that illustrate the type of work that we've done and would love to do with you and your team. Methods are included, business impact is the focal point.
Breathing new life into Twitter's revenue products after historic minimal investment
Objective: To reimagine Twitter revenue products based on the needs of consumers, advertisers, ad agencies, merchants and developers.
Methods: Included concept testing, A/B testing, IDIs, surveys, diaries and more. Most work included US, UK, JP, BR. Sample and design was often 2-sided: businesses/professionals and consumers/end users.
Impact: Early stage revenue positively impacted (Twitter 1.0).
The global role YouTube plays when consumers shop
Objective: Build a deeper understanding of how shoppers use YouTube in their purchase journey (including global nuances), which would directly support YouTube Ads narratives in-market. During the research, we learned that it plays a unique and surprising role while shopping in-store.
Methods: We surveyed over 24,000 people in 10 countries [US, CA, BR, UK, DE, FR, AU, JP, IN, KR] and conducted in-person interviews with 125 people to better understand how they use online video.
Impact: Insights published in several articles on Think with Google and featured in various YouTube marketing materials for over a year.
Shoppers' journeys are complex when using mobile apps and mobile web to buy
Objective: To unpack the journey of how consumers switch between mobile apps and mobile web to shop (in short, it isn't as siloed as most think). The research supported Google's launch of Progressive Web Apps.
Methods: Conducted in-home task-based ethnographies with a small US sample, then fielded a survey to over 1,800 U.S. A18+ smartphone users.
Impact: Research published on Think with Google, AdWeek, featured at Mobile World Congress and Google Marketing Live (an annual global conference for Google's key clients).
How people use voice activated speakers & the opportunities for brands
Objective: Build upon Google's recent (at the time) market entry into the voice-activated speaker space by illustrating how brands can engage consumers in new audio-first ways.
Methods: In-home ethnographies to observe how US consumers were using their devices in context. Followed with a US survey to over 1,600 monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home), A18+.
Impact: Insights published on Think with Google and featured in Google's Consumer Electronic Show client collateral and marketing materials.
Trending color palettes that brands can tap into across verticals
Objective: Showcase the power of Pinterest's audience and rich data to inspire future advertiser investment.
Methods: Mined 1.2 billion Beauty-category Pins, parsing out HEX codes to map movement of color trends over time. Developed a thought leadership story from the findings.
Impact: Several external journals and news outlets (e.g., Glamour) published the findings. Additionally, Sales, Marketing and PR were armed with unique press-worthy insights.
Rising food and beverage trends brands can tap into to reach their audience
Objective: Build upon Google's recent (at the time) market entry into the voice-activated speaker space by illustrating how brands can engage consumers in new audio-first ways.
Methods: In-home ethnographies to observe how US consumers were using their devices in context. Followed with a US survey to over 1,600 monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home), A18+.
Impact: Insights published on Think with Google and featured in Google's Consumer Electronic Show client collateral and marketing materials.