Our Two Cents

Welcome to our newsletter archive, where sharp research practice meets real-world strategy.

Each edition breaks down the tools, frameworks, and questions that help teams unlock richer insights, sharper narratives, and smarter decisions. We also share lessons learned from running our own studies at Two Cents Insights: what’s working, what’s changing, and where the field is headed.

Whether you lead brand, innovation, or research, you’ll find perspective-shifting takes on how to design better studies, ask the right questions, and drive more impact through insight.
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AI Research Hallucinations, Starting with Hormones and Tears

AI told us women were hormonal and crying. We never asked that. Here are 5 red flags to watch for when using AI in research.

Why Great Research Pays For Itself

Tired of justifying research spend? Here’s why the best studies don’t cost you, they compound value over time.

The Difference Between Data and Insight (And Why It Matters)

Having data isn’t the same as having insights. This issue breaks down how to shape research into something real, something that actually moves people.

6 Survey Lessons from My Google Days

If your survey data feels flat, it’s probably not the sample, it’s the design. Here are 6 red flags to catch before your next study launches.

7 Questions That Make or Break a Research Project

Great research doesn’t start with “qual or quant”, it starts with a sharp business brief. Here are 7 questions to ask before you launch your next study.

Why we're craving slower stories

In a world of polished content, it’s the imperfect, unfiltered moments that build real trust. Here’s why lo-fi stories are rising, and what that means.

What 2,000 people just told us about 2025

We thought AI would steal the spotlight. Instead, people want movie nights, board games, and regulation. Here’s what the data actually revealed.

February 12, 2025

Small whispers, big shifts: What’s next?

Big shifts start small. In our first issue, we track the whispers... signals from AI, gamification, and crypto that are about to reshape everything.

January 22, 2025